Twitter announced the new home page on its blog today.
If you are a travel company and not on Twitter, the new home page may change your thinking fast.
If you run a travel company, whether you are involved in social media or not, this will impact your business.
If you are a deal publisher like Travelzoo, Smarter Travel, Cruise Critic, Travelscream, getaroom.com or Voyij, you have new competition because companies can post their deals without you.
I entered the term Cancun vacation into the Twitter search box and found the following tweets about packages, resort credits, contests and a lot of irrelevant clutter, too.
Here's a sampling:
bestcancuntrip Tell us about your best family vacation experience and WIN 8days/7nights in CANCUN in a five-star Resort! http://ow.ly/ip26 about 3 hours ago
bestcancuntrip Cancun Family Vacation Package! Stay in 5-Star beachfront resort Club Internacional for $599, 5Days/4Nights http://ow.ly/ioYM about 5 hours ago
DunhillVacation travel tuesday continues with another great caribbean vacation. Secrets Resorts & Spas in Cancun. $200 resort credit http://ow.ly/iod9 about 10 hours ago
bestfares Little Peso Vacation Deal Of The Day 4 Night, 4-star Hyatt Regency Cancun Weekend Getaway Airfare Included From $339 PP http://bit.ly/M1fnd about 10 hours ago
So, if you are a travel company seeking to push some deals or tout your brand, or you are a consumer looking for bargains that aren't stale, Twitter search gives you an immediate, fresh way to go bargain hunting and soothe your wanderlust.
The new home page, with its emphasize on search, is an unsophisticated test that undoubtedly will evolve and force changes at search engines like Google and travel metasearch engines, too.
Airlines, hotels, cruise line, tour operators, wholesalers, car-rental companies -- take notice.
Contrast the Twitter Cancun vacation search with a Google search of the keywords.
The Google search for Cancun Vacations is dominated by paid ads -- something the Twitter search hasn't dabbled with yet.
The Google local business results for Cancun vacation include a map pinpointing the locations of the relevant businesses. There are no maps in the Twitter results for now, but the tweets provide more of a sense of immediacy than the Google results.
To its credit, the first Google organic search result after the local business results is a link to Orbitz for Cancun packages and hotels, a relevant result.
I'm not saying that one search mode -- Google's or Twitter's -- is better than the other (although Google has had a lot more time and resources to define its search algorithms, of course). Twitter is a newbie in all of this.
But, what I am saying is that Twitter search will change Google, Bing, Facebook and Kayak, as well as Carnival Cruise Lines, JetBlue, Hertz and Mark Travel.
Make your own list.
With the introduction of Twitter's new home page, we witnessed the start of something big today.