Wednesday, July 22, 2009 Revived and Will Be Next?

Orbitz has resuscitated for facilitated search in a bid to build its fledgling advertising/media business.

I'm betting that, which was part of Cendant Travel Distribution Services and now is part of the Orbitz Worldwide portfolio, will be next. was relaunched in the context of Orbitz trying to leverage under-utilized or unused assets.

Today, if you surf to, you are redirected to

In a Cendant 10-K report, published in 2004, Cendant said of " provides consumers access to specially negotiated rates at more than 10,600 economy, mid-level and luxury hotels in markets around the world. customers also have access to Galileo's entire published hotel rate inventory, and can book vacation packages through Neat Group's packaging engine on the site. With a network of nearly 4,300 distribution affiliates, also offers hoteliers access and control over their pricing and yield management."

As with, I believe that Orbitz soon will tip its hand about a relaunched, which arguably is a very valuable domain name.

Perhaps it will be a hotel booking site or maybe a hotel metasearch or facilitated search offering?

I don't know the details, but as Orbitz does everything it can to build its hotel business, allowing to languish wouldn't be prudent.

A multi-brand strategy pays dividends for SEO, becomes another driveway for consumers entering the Orbitz mansion, and also enables a company to bid on more Google keywords than it would be allowed to do if it were limited to one brand.

In principle, a reinvigorated makes a lot of sense.

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