Consumers will be able to make apples-to-apples comparisons of flights among various airlines that offer similar ancillary services with the fees included in fare displays during the research phase.
These fees will appear in fare-grid displays or in tools more comprehensive than TripAdvisor's Ver. 1.0 Fees Estimator.
You could start seeing some of this stuff before the end of the year.
Perhaps a bit later, the OTAs and metasearch sites also will get access to airline's fare families like Air Canada's Latitude or Tango fares or Frontier Airlines' AirFairs.
But, flight shopping will remain complex.
When a slew of airlines -- and this is coming too -- decide to opt out of offering products and services strictly on an a la carte basis and start bundling them into a hodge podge of new fare brands, it's going to be "very messy," one insider told me.
One step forward, two steps back.