I am not sure whether I can attend.
But, I have some recommendations for the conference planners in how they might extract some ancillary revenue (sound familiar?) out of the event.
I see that if you register for the confab by April 10, the discounted registration fee is $1149.
That is a bargain, of course, considering all the information available about increasing the airline industry's estimated $3.5 billion annual take from such nouveau services that heretofore had been available for free.
Anyway, times are tough, so here's my plan, unsolicited of course, for conference organizers.
Charge participants that $1149 fee, but when they arrive at the event, let them know that seating in the main conference ballroom will be $350 extra. If they don't want to pay the fee, there will be plenty of standing room.
And, if they want a front-row seat with extra legroom, or an aisle seat for easy exiting from the main lecture hall, then tack on an additional $200.
Conference delegates, of course, will be happy to pay for this extra value. Even if they only find out about it after they book their conference attendance.
Transparency? What's that?
All of this unbundling of conference pricing will be worth it because the conference promises to "guide attendees towards increasing this huge [$3.5 billion] revenue source, as well as how to sustain this revenue over the long-term."
And, if one of the conference keynote speakers gives an especially illuminating talk about the next horizon in charging for meals on jetplanes, then charge conference attendees an additional $75 for downloading the presentation.
Again, it's a bargain.
And, while they are at it, conference organizers might want to sell anonymous data about conference registrants to third-party advertisers, including credit card companies and stock brokers.
The conference attendees would appreciate being targeted as part of this new, behavioral advertising trend because the advertisers are providing their prey, I mean their customers, with valuable products and services.
After all, airlines are planning to target their passengers with such advertising when they view in-flight entertainment on their seatbacks.
And, if conference organizers feel especially altruistic after bumping up revenue from attendees, they might want to consider throwing in a few freebies, including perhaps some complimentary sodas or napkins.
There's nothing like building customer loyalty after playing the ancillary-services game.