Wednesday, September 16, 2009

getaroom.com Partners with Travelocity

getaroom.com, the online and offline hotel booking business founded by the founders of hotels.com, has partnered with Travelocity.

getaroom.com currently only covers hotels in major markets, including New York, Orlando, Washington, D.C., San Francisco, Boston, Chicago, Los Angeles, New Orleans, Las Vegas, Anaheim and Miami.

On the international front, getaroom.com also began pitching hotels in London.

But, when you search for a hotel outside of these markets in places like Knoxville, Tenn., or Mystic, Conn., you see this message: "Getaroom doesn't currently service this market. We are taking you to our partner Travelocity for great rates and availability."

Consumers then get redirected to a page that is co-branded as Getaroom and "powered by Travelocity Partner Network," which fills in getaroom's inventory blanks.

getaroom thus has opted for Travelocity's branded affiliate program. Travelocity also offers a white-label option from its WorldChoiceTravel unit.

In the co-branded program, getaroom would earn a commission on bookings that Travelocity fulfills.

I don't think this getaroom-Travelocity relationship necessarily means that getaroom and Travelocity will be developing any deeper ties. It looks like a stop-gap measure while getaroom.com works to build out its inventory.

For getaroom.com, I guess, partnering with hotels.com and its parent, Expedia, wasn't an option.

4 comments:

Historical Travels said...

It is very interesting that a site owned (ultimately) by Expedia is on the Travelocity affiliate program.

Dennis Schaal said...

Sorry, if I wasn't clear. getaroom.com is privately owned by David Litman and Bob Diener. They also founded hotels.com and sold it to Expedia more than five years ago. So, getaroom.com has no connection to Expedia.

Orlando Hotels said...

Thanks for interesting blog. I traveled last year to Orlando's Disney World with my kids thorough Last Minute Travel. I never heard about getaroom.com , I will add to my favorites.

comparkgroup said...

Congratulations for this partnership. I hope it goes well for both.