tag:blogger.com,1999:blog-8307132730056862398.post8276660937961800891..comments2023-06-23T07:45:28.484-04:00Comments on Dennis Schaal Blog: Meta-morphosis: TripAdvisor Metasearch Displays 'Brand'-New StuffDennis Schaalhttp://www.blogger.com/profile/12073829623151186628noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8307132730056862398.post-61909979374905966402009-03-26T06:26:00.000-04:002009-03-26T06:26:00.000-04:00Dennis, i have always thought Kayak had a good sho...Dennis, i have always thought Kayak had a good shopping UI for flights, but after crushing/buying everyone else, perhaps a little competition will be good! good to see TripAdvisor bringing something new to the game.<BR/><BR/>it would be GREAT if - as an industry - we get better at helping consumers buy based on factors other then price. i think Bryan and the flight folks at TripAdvisor have done a nice job coming out of the gate.<BR/><BR/>look forward to your thoughts on fly.com - they have some interesting new features too<BR/><BR/>Yen<BR/>UpTakeAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8307132730056862398.post-41209664585365805212009-03-23T16:35:00.000-04:002009-03-23T16:35:00.000-04:00Hi Dennis -- There's room in the "brand bubbles" f...Hi Dennis -- There's room in the "brand bubbles" for airlines and OTAs to add more differentiation messaging as well. Glad you liked it.<BR/><BR/>Brian PayeaAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8307132730056862398.post-24225574503001598322009-03-23T15:27:00.000-04:002009-03-23T15:27:00.000-04:00Dennis, perhaps now more of the metas will allow n...Dennis, perhaps now more of the metas will allow niche marketers like us to clarify our brand proposition, such as 'student only'. We have a proposition that matters to a niche, but can only support qualified clicks. Glad to see this direction is gaining traction.<BR/>Scott Hyden<BR/>STA TravelAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8307132730056862398.post-85980957510629489022009-03-23T15:21:00.000-04:002009-03-23T15:21:00.000-04:00Dennis, one thing that this can lead to is also to...Dennis, one thing that this can lead to is also to say 'student flights, click here' to send niche customers like those of STA Travel to our site without sending unqualified leads. We have been in the game with one or two metas only, perhaps more are now open to this.<BR/><BR/>Scott Hyden<BR/>STA TravelAnonymousnoreply@blogger.com